b'BUSINESSoptimization (SEO).tion in the post. The social plat- Betopical,butalsobegeo- forms are typically more likely to graphicallyspecifi cinordertoshow content to followers who increasechancesofconnectingareinyourarea,sobesureto withpeoplewhocouldactu- include where you are to poten-ally come into your showroom.tially increase targeted views. Forexample,#dallashas17 million hits on Instagram, whileMake your socials, well, social! #dallasdesignerhas88K;how- Socialmediashouldliveup ever,itsapret- toitsnameby tysurebetthebeingreciprocal, mosttargetedconversational, audienceisfol- andinteractive. lowing the latterAsmuchasthe hashtag.contentyoupostDoalittleshouldhitthe research to deter- rightmarks,you minethetopshouldalsobe hashtagsbeingSocial media should live up to itspresentinother usedbyyourname by being reciprocal, conversa- waysonsocial localcustom- tional, and interactive. media,aswell ersandrelevantfor best results.audiences. Use those hashtags inFollow strategically all your postsevery time you Findtherightfi shIdentify postto help attract more of thethe folks and fi in your arearms right eyeballs to your content.that you knowor want to know,Insider tip: Create a note on yourand follow or connect with them. phonewithyourcollectionofEvenifyouneverpostedany-always include hashtags. Then,thing,youcouldstillgetlots you can simply copy and pasteout of your social media simply them in your captions each timeby following and then watching you post from your phone.whatthesestrategicallyselect- Tag other accountsTag brands,ed accounts share. It makes for designers,andcustomersanyexcellent market research; in the chanceyougetwhenposting.marketingbiz,thisisknownas Thiswillhelpensurethatthesocial listening, and it can be a relevant parties will see (and pos- great source of ideas and insights sibly share) your content.to help you grow your business. Include geo-locationsWhether BecomprehensiveIncreating youre posting from a job site oryour follows and connections, start youroffi ce,includeyourloca- local by targeting interior design-32TileLetter | 2020'