b'CTDA itssupportof TotalSolutionsPlusvalue to contractors. The webinars (TSP). TSP is an annual tile industryare free to CTDA members and are leadershipconferencethatbringsoftenmadeavail-togetherleadersfrommanufactur- abletointerested ers, distributors and contractors tocontractors.CTDA learnwithandfromeachother.deliverswebinars DuringTSP,individualeducation- onbothtechnical albreakoutsessionsontechnicaltopics(updateson (contractor)andbusiness(distrib- standardsorinstallationmethods) utor)issuesareheld.Thisgivesand on business topics. Distributors bothdistributorsandcontractorslearn from these webinars and share an opportunity to learn from eachthat knowledge with their contrac-other. Many distributors participatetorandretailcustomerstohelp inthecontractor-focusedsessionsdeliverthebestexperiencetothe so they can go back to their busi- end customer.nessesandcreatemoreeffectiveCTDAhasadditionaleduca-relationshipswiththecontractorstion opportunities that include Tile they serve.TraininginaBox,atrainingpro-CTDAs annual webinar programgramdesignedfordistributorsto (sponsoredbyMAPEI)isanotheruse to train their employees with the specifi cproductsthattheysellas well as introductory tile and stone onlineeducationcoursesthrough the University of Ceramic Tile and Stone.Throughtheseprograms, CTDAcontinuestostrengthenits members through education.CTDA recognizes that consumers have a choice in their fl ooring, wall-covering and exterior surface prod-ucts.CTDAalsorecognizesthat tile is not a product but a system; and that tile is fashion, more than any other fl wallcovering orooring, exteriorsurfaceproduct.Because of this, it takes many people to cre-ate a customer experience that will keep people buying, specifying and valuingceramictile.Distributorsand contractors are two very impor-tant parts of that value chain. 110TileLetter | 2020'