b'BUSINESSHow to future-proof the use of social media for your businessBy Irene Williams, OwnerPrincipal, Msg2Mkt LLCWhoever coined the phrase theuse social media confi dentlyand only thing certain is change musteffectivelybyholdingtosome havebeentalkingaboutsocialkey strategies and tactics that never media.Forthoseofuswhousechange.Youcancombineyour socialmediatosupportbusinessbusiness savvy and common sense goals, it can be challenging to keepso that social media supports your up with best practices and strate- overallgoalsnowandintothe gies amidst all the ebbs and fl owsfuture.across the various social platforms.Theideasyoullfi herecannd Despite ongoing changes, I comebeappliedtoyourendeavorson bearing good news! Regardless ofjustaboutanysocialmediaplat-nothing staying the same, you canform. Thesedays,ourindustryis mostactiveonInstagram, Facebook,LinkedIn,and Pinterest(maybeinthat order),butdowntheroad, that mix may change. Even if it does, these core strategies willlikelytranslatesothat youcankeepgoingstrong with social media.Make every post and inter-action point to true north (your business goal)What is your goal in using socialmedia?Whilethere You can combine your business savvy and com- canbemanygoodand mon sense so that social media supports your overall goals now and into the future. reasonableanswerstothat 24TileLetter | 2020'