b'PRESIDENTS LETTERChristopher WalkerSocial Media Warriors: Doing it right for all the right reasonsI am excited to talk about some- aresomanypeoplesharingtheir thingthathashelpedtoreshapepassion for the industry on social the landscape of the tile commu- media.Thoughitsimpossibleto nity. It is not new, but is growing insee ALL the information out there, its impact and effectiveness.I try to keep up. ConstructionworkmeansyouThatmorningIhadachance getupearly.Usuallythatmeansto watch a video posted by a tile I am up earlier that the rest of mycontractor who was excited about familyontheweekends.Onthislearning new things and relearning morning,Iammakingpancakesmany of the things he thought he for everyone before they get up. Itsknewcorrecting his understand-fun for me to do that.ingofhowtogetthemostout WhatelseamIdoing?Multi- ofhistimeandskills.Nowheis tasking,watchingsocialmediadedicated to telling others of some posts about tile. I heard somethingofthemultiplepathstolearning that made me proud to be a partandimprovingtheirknowledge of an industry that takes so muchand skills. Part of this was through pride in uplifting the people aroundhisCTIexperienceandtheever-us for all of the right reasons. Thereexpandingconnectionshewas makingthroughhisposts, other sites, friends and sup-porters of like-minded craft professionals.Throughpromotinghis passion,hewasclear-lycommittedtolearning moreabouthowtogetit right.Hispoststartedas aninterviewwithsome-one who was his competi-tor, but also someone who was a collaborator for new 12TileLetter | 2020'