b'BUSINESSconveying pertinent content tradeshows,workshops,asso- Installation tipsuseful insightsciation events, etc.purposed in thathelpdesignersworkwithhighlighting how you are always you as they make specifi cations,learningandstayingontopof facts/infotohelpthemintelli- the latest for the tile installation gentlyandconfi dentlyspectheindustryrighttilefortheirprojects,tips Community involvementposts onwhattoaskyouatvariousthatshowcaseparticipationin junctures during projects local events, activities, charitableIdeasforspecifi capplicationshappeningsthatconveyyourei.e.considerations for high- someone locally connected who traffi c fl ooring, wall tile for shop- caresaboutthecommunityat ping malls, top three priorities forlargemaking you relatable and tile in healthcare facilities real to your customers Did you know? postsposts that succinctly explain miscellaneousMake your socials localtiletermsandinterestingtile- Want to catch your ideal custom-relatedtidbitssuchasWhatisers? Fish where the fi sh areand DCOF and why does it matter? use the best bait.Technical performance features Thatsanoldadage,butitsa i.e.advantages of certain typesreally helpful reminder for the mod-of tiles for specifi c applications. ern age of social media marketing. Get-to-KnowThesepostsareIts better to catch 50 fi sh that are the chance to showcase your per- likelytobitethan5,000thatare sonality,aswellasthepersonal- justswimmingby.Remembering ity of your business. They can bethatthetruenorthforyoursocial excellent when used intermittentlyendeavors is to get more people to to help customers come to know,hire your company, youll want to like and trust you even more. employ all the targeting tactics pos-Get-to-Know post ideas: consid- sible to catch your best customers. ered to be intermittent,ller con-Use local hashtagsThe social tenttertiary to Inspo & Info posts media hashtag is fundamentally aQuick introa post in which yousearch tool. It was born as a way introduceyourselfandexplainforpeoplewhohaveashared your role with the company; niceinterest in a topic to easily fi nd to sprinkle into your regular postsand follow posts about that topic a few times a year, so people canwithinsocialplatforms. Tothat seeyoursmilingfaceandgetend, choose words and phrases acquainted or reacquainted withinthesamewayyouwould the person behind the posts determinekeysearchtermsIndustry involvementpics fromforawebsitessearchengine 30TileLetter | 2020'