b"EDITOR'S LETTERinto your tile installations, a homageAwardintheResidentialStonecat-tothehistoryoftileandawaytoegory for an absolutely stunning mas-bring value to your projects, custom- ter bath installation. In the Member izing them and setting yourself apartSpotlight of this Coverings issue, we from your competition. See informa- meetMarkandhisbusiness,learn tionaboutthisfeatureinboththewhat drives him and spurs him on to NTCAsectionsandthededicatedcraftsmanship and excellence. Technical story in this issue.This issue has a lot of information Looking to post what you are expe- for youbut its just the tip of the riencing at the show? Take a look aticeberg of what you will fi nd on the SoMe guru Irene Williams Businessshow fl in New Orleans. Its notoor story for tips, pointers and strategiestoolatetomakeplanstoattend! to make your social media presenceBreak out your comfy shoes, navigate more effective. And while youre at it,overtocoverings.comfordetails. stop by the Brand + Business BuildingTake this opportunity to sharpen your Zone at the IDE, where you can getwits and set the stage for the magic headshots,createavideopitchforto unfold!social media channels and more. God bless!In 2014, Mark Christensen, owner ofTarkusTileinLehi,Utah,wonLesleyaCoveringsInstallation&Designlesley@tile-assn.comRobert Davis #1426Owner, Davis SolutionsLebanon/Albany/Corvallis, Ore.For me, becoming a CTI wasnt originally about gaining a competitive edge. I only want to compete against myself. In regard to my local competition, I would rather be in community than seek the upper hand. Certi cation has given us common ground. I can positively say that being in community with those I respect and admire on both personal and professional levels has been a determining factor in my development as a business owner and installer.We rise by lifting others.10TileLetter | 2020"