b'CTDACTDA and distributors support tile contractorsTheCeramicTileDistributorsdesigned to support contractors and Association(CTDA)isaninterna- to help educate both contractors and tionalassociationofdistributors,distributors.Forexample,CTDAs manufacturersandalliedprofes- CertifiedCeramic TileSalesperson sionalsofceramictile,stoneand(CCTS) program educates relatedproducts.CTDAconnects,andthencertifiestile educatesandstrengthenstileandsalespeopleabout stone distributors.whattileis,howits But what do CTDA and distribu- made,howtoselect tors do for contractors? therighttileforthe CTDAatbooth#4221atright application, what tile Coveringsanditsmemberdis- standardsexistandhowtouse tributors recognize the importancethem,howtomakesuretheright tile contractors play in the market- tile is specified for a job and more. place. WeknowcontractorsoftenThisprogramhelpsthecontrac-have a relationship with the build- toravoidoreveneliminatemany ingowner;theymaybeinvolvedcommon problems they encounter intheproductspecificationand/ withproductsandonthejobsite. orselectionprocess,theyaretheThis program also helps distributor most important part of the finishedsalespeopleunderstandtheimpor-project because they make sure thetant role tile contractors play in the productisinstalledprofessionally,market. andproperly(followingthestan- CTDAalsosupportscontractors dardsandmethodsprescribedbyandthecontinuedgrowthofa the industry). healthyrelationshipbetweencon-CTDAhasmanyprogramstractorsanddistributorsthrough 108TileLetter | 2020'