38 2018 | TRENDS • etallic finishes are crea n a cap a n , shimmerin e ect across mosaic series and are intertwined ith a mi t re o materials and te t res. e re seein alterna n loss and ma e finishes in series, ith oth lass and metal, or mar le and porcelain materials or s tle contrast. • Shades o l e, so reens and e en pastels are emer in as e enter the sprin season, especially in the orm o lass mosaics. • From small scale, a ric loo te t res to lar e scale raphic pat terns, te le aesthe cs are e peri encin ro th in the mar et. • ood loo le is e ol in ith re reshin approaches, incl din old color aria on, ena lin c s tomi a le installa ons ith stri in detail. • oncrete loo s con n e to reso nate in residen al and commercial desi n ith porcelain le in a ran e o aesthe cs, incl din ormed concrete ith a plaster e ect or raised te le or dia onal te t re. SALES TRENDS (continued) WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horizontal_Ad_2017.indd 1 4/28/17 3:24 PM oti rediscovers the ebb and ow o decora- tive a erns ound in visual art delicate lace overlay de nes this gla ed cera ic sub- way tile collection arger scale gra hic a erns such as oti one are a ing their way into an increasing nu ber o different roo a lications ser s orch gla ed orcelain tile is o u- lar in any areas o the country and ea- tures subtle wood grain ove ent that ows across tile anels, with a satin nish roviding visual de th