b'QUALIFIED LABORand in the end, it made me men- fi cation is important for our indus-tally and physically exhausted.try.MostinstallersIknowhave Alltheeffortwasworthit.Hebeentaughtmostlyproperways, passed, as CTI #1486, and hopesbut also included are some not so it will separate my company evenpropermethodsandinstallation morefromsomeoftheothertiletechniques, he said. Certifi cation contractorsinmyarea,hesaid. Itwillshowmydedicationand continued passion for the trade.Stephens also learned that he still has the passion and the skills to be a competent installer.I learned that Im now part of a bigger picture in this industry, he added. It makes you realize that no matter how good you are or where you are in your career, continuing education is important and neces-sary to stay on top of your game.In fact, he is convinced that certi- Stackstone fi replaceWHERE GROWING YOUR BUSINESSIS OUR PURPOSE.Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing.Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries.Joe has extensive experience in multiple sales channels including distribution and Home Centers.Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives.Please contact Joe Lundgren for a free consultation proposal!+1.214.641.7773JOSEPHLUNDGRENCONSULTING.COM52 TileLetter | April 2019JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM'