b'BUSINESS TIP ways to install tile that can last a lifetimeandaddmajorvalueto their home.Unfortunately,youcantjust claimtobethebestandexpect results. You also dont typically get toshowoffyourknowledgeof PlanislopeRSisarapid- codes and geek out on an unsus-setting,pre- pecting homeowner.b l e n d e dSo what helps people see the dif-polymer-mod- ference? What motivates people to i edmortarchoose the right contractor for the thatincludesjob?Inthismodernworld,people ablendofhave less and less time. Instead of selectaggre- researchingbooksandinstruction gates.Itismanuals, they are researching pho-designedforquickandeffec- tos and videos of tile on their smart tivepre-slopingunderwater- phones.proofingmembranesandThe good news is we all have the thick-bedmortarinstallations.capabilitytoproducethetypeof Planislope RSsetsin1to2content they are looking for. hours and provides a smooth,These days its very easy for con-level nish.Idealforuseinsumers to collect all the pretty pho-showers,theproductcanbetosoftileworktheylove,and they do this during the weeks and appliedinotherinteriorandmonthspriortopickingupthe exterior,wetanddryenviron- phoneandcallingacontractor. ments.When its fi nally time to call some-PlanislopeRSiswellsuit- one, who do you think theyre going ed for a variety of substrates,to call fi rst? includingconcrete,masonryThatsright,thecontractorthat cementblock,cementback- theyalreadylike,knowandtrust erunits(CBUs),cementandfrom that social media app. porcelain tile, and adequatelyIwanttoencourageallofyou designedwoodframe oorto embrace the latest social media systems. www.mapei.com.trendsandfi ndoutwhereyour idealcustomersarehangingout online. There are many social and photo sharing apps but for now lets just focus on Instagram (IG).32 TileLetter | April 2019'