b"PRESIDENT'S LETTER interpret anything. Clarifying incon- the least-qualifi ed priceestablishes sistencies helps to protect everyone,the VALUE of the work in the mar-especially the owner. ketplace. Yes incredibly, the VALUE The best proposal is one that pro- of your work is often controlled by vides a highly detailed, well-quali- someone who is willing to do less, fi for less. With or without intent, theed and complete proposal. Follow the road map in the plans and speci- word VALUE becomes non-descrip- cations. DO NOT interpret details, fi tive. The value now just becomes the DO exclude or qualify any remain- low price. At David Allen Company, ing unclear items in your proposal.weliketosaythatweofferBEST The best opportunity for a fair evalu- VALUE. We may or may not be the ation occurs when interpretation islownumber,butweareconfi dent replacedbyspecifi cdirectiononthat our number will provide a prop-where, how and how much mate- erly installed product over a proper-rial is supposed to be installed, andly inspected and prepared substrate. howandwhenitallgetsthere.IfThere are often very tangible reasons othersareinterpretingtheprojectthat pricing is different between any in a different way, they may happilytwo proposals for the same work.exploitinconsistenciesinthebidSo, How much is enough? The documents.Inthatcase,unfortu- easyansweris:Chargewhatyou nately the lowest pricesometimescan. The value of properly installed work is great. Of course, that price is e-Learning Program controlled by your market, balanced A-8702-03192019 LATICRETE International, Inc. All trademarks shown are the intellectual properties of their respective owners.Industry and product informationbythepotentialrisk/rewardyour in short, easy segments experience tells you about the job. There should be no need for inter-Train from the comfort of yourpretation of the tasks involved with home or ofce anytime thejob.Onlyyoucandetermine Fast and easy to access,How much is enough. listen to, and completeChris WalkerNTCA PresidentVice President, David Allen CompanyChairman- ANSI A-108Chairman US TAG ISO TC-189Board of Directors ABC-VAVoting Member TCNA HandbookRegister today at Voting Member laticrete.com/university NTCA Reference Manualchriswalker@davidallen.com22 TileLetter | April 2019"