was officially formed. It opened in a 375-sq.-ft. office space at the Wausau Business Incubator, now known as the Entrepreneurial & Education Center. She put her talents to work as a design consultant to help clients – “women like me,” Knipper said – visualize their projects. And she had a vision of creating something different in the way of showrooms. After researching showrooms in New York City and Chicago, Floorology developed a showroom that inspires clients, and helps them visualize products in different set- tings through the use of vignettes. “Every time someone walks in and says, ‘wow’ I feel we have accomplished our goal,” she said. She helped up the comfort factor by creating a homey feel and insti- tuting more of a designer-oriented model that assists clients trans- forming their dreams into real- ity. “We don’t just want people’s money; we want to give people a space that they will love and build relationships,” she said. “We have no obligation or incentive to push certain products; our goal is to treat customers as we would want to be treated if in their shoes.” The result is offering products and ser- vices that aren’t usually available in her small-town locale. Floorology received great sup- port from the Entrepreneurial & Education Center advisors, expe- rienced friends in the tile indus- try who were willing to work for WOMEN IN TILE ––––––––––––––––––––––––––––––––––––––––––––––––––– Floorology developed a showroom that inspires clients, and helps them visualize products in different settings through the use of vignettes. “We want to give people a space that they will love and build relationships,” Knipper said. Floorology offers products and services that aren’t usually available in a small- town locale. 50 TileLetter | October 2018