–––––––––––––––––––––––––––––––––––––––––––––––––––– WOMEN IN TILE the process daily. “It’s a never-end- ing process with tools, technique, and most of all materials,” she said, where she is “always looking for the best product for each application.” She credits the tile groups on social media with providing “tons of advice and suggestions. I'm grateful to have met so many won- derful people in the industry, who have given me guidance and treat- ed me with the utmost respect. “It’s not always been easy; it’s a tough job,” she added. “I've been run into the ground with menial pay subcontracting for multiple companies. I've since learned the value of my skill and my worth. Being a female, I'm very detailed and meticulous with my work, as I feel I have something to prove.” Sheridan participated in the Madison Fields Project with the Tile Geeks group last fall, working with 14 other tile setters on this inclu- sive farm and equestrian center in Dickerson, Md., that fosters a nur- turing, healing setting for children and adults with autism, develop- mental disabilities, wounded veter- ans, and the local community. She said, “I enjoyed working with a team that accomplished so much in a short period of time, all for a good cause. It was also great getting to know my online friends from Tile Geeks. I would certainly do it again.” Kelly Knipper, Floorology Rothchilds, Wis. The recession had devastating effects on many people across the country, and the consulting firm where Kelly Knipper was employed was no exception. However, when her job was eliminated, it opened the door to partnering with her flooring-and-tile-installer husband Tim to start a flooring business. After attending an entrepreneurial training course, she had complet- ed a business plan by May 2011 and Floorology (floorology.net) Sheridan continues to learn daily, always looking for the best product for every application. Kelly Knipper of Floorology (l) with Bonnie Fernandez of Wirtz Quality Installations at the 2018 Five Star Contractor Summer meeting in Nashville. TileLetter | October 2018 49