The HyCOMB USA team worked with D&B Tile Distributors – a fre- quent host of CTEF’s Tile and Stone Workshops – to deliver the solu- tion for installation of Crossville’s gauged porcelain tile panels for this project. Daniel Slain of HyCOMB USA explained that the compa- ny’s system works with Crossville’s surfacing solution because of the unique backing configuration and proven performance during testing for extreme conditions. During testing, a standard piece of 2” x 4” lumber is shot out of an air cannon at a rate of 50 feet per second (fps). That’s over 34 miles per hour. This exercise shows simu- lated impact from airborne objects in hurricane situations. “We have a honeycomb backer that is .75” thick,” Slain said. “We bond the gauged porcelain tile panels to our core.” After test- ing, the HyCOMB panels sustained minimal damage from the projec- tile 2” x 4”s, and remained intact, he said. Bhojwani Tower, with its new Crossville gauged porcelain tile panel exterior, stands out on the skyline of Lincoln Road in Miami Beach. WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM LARGE-FORMAT TILE –––––––––––––––––––––––––––––––––––––––––––––– 110 TileLetter | October 2018