b'ONE-TO-ONErequire readily-available products, anopportunitythatisenhanced through our domestic partners.NTCA,likeothercompaniesor associations,metanddecidedto make quick changes to its strategic planning, creating a pivot plan to quickly react to the extraordinary A pre-COVID Trade Night at United Tile. times in which we find ourselves. What changes to your planning, if any, did United Tile make in order tocontinuetothriveasaleader inyourindustryinyourarea? Wehadtogetcreativequickly, since our territory included one of few states where construction was deemednon-essentialandshut down for a period of time. We used that down time to tackle some long-term projects that will help us oper-atemoreefficientlyandprovide better resources to our customers. Thoseprojectsincludedcreat-ing a new website (due to launch earlyfall),settingupbarcoding foralloursamples,conductinga fullinventoryinourwarehouses, andcreatingnumerouspresenta-tions for customers. We also used this time to stay on top of the com-mercialprojectsinourpipeline. Whiletherearemanychallenges becauseofthispandemic,there arealsomanyopportunities.We have to be adaptable, and willing to work harder and smarter to keep up with the changing environment. Fortunately, we have an incredible team here at United Tile and we are up for the challenge!50TileLetter | October 2020'