b'ONE-TO-ONElook to products that are environ- foraperfectsurfaceduetothe mentally friendly and easy to cleanabilitytowithstandanynecessary andsanitize.HowwillCrossvillecleaning and sanitizing materials or market this and do you have prod- methods. This product offers clean-uctsavailableorindevelopmentingsolutionsthatothersurfacing that can meet this need? products do not. There are a num-MarkShannon: Wearecurrent- ber of products that we make with lyworkingonourmessagingforourCross-Sheensurfacewhich porcelaintilefromthedurabilityimparts a subtle glow that enhances andease-of-maintenanceperspec- the color of the tile and allows graf-tive. We all know porcelain tile isfi ti, stains and scuff marks to be eas-impervious and easy to clean. Theily wiped off the surfacethat go inherentpropertiesoftheproductabove and beyond when it comes inawell-installedsystemmaketo maintenance. Crossville Inc.s Argent porcelain was used in the Regal Three Rivers Cinemas project in Kelso, Wash. It features both the Cross-Sheen fi nish and the Hydrotect coating that harnesses the power of light, water, and oxygen to create the best offense and defense against dirt and pollution on any ceramic surface. 68 TileLetter | July 2020'