b'ONE-TO-ONEThecoronaviruspandemichassourcing PPE and PPP challenges. radically impacted all of our lives.The good that is coming out of this How has it affected Crossville asis the opportunity to connect with it relates to effectively communi- our friends who we do not get to catingandinterfacingwithyourseeduetothetravelrestrictions, customers?Whatstepshaveyouand letting us all continue to show takentoreachouttothemandsupport for the industry and people have there been any positives youwe all love.cantakeoutofthischallenging situation? Therecentnewsthatthe MarkShannon:COVID-19hasDepartmentofCommercehas challengedusalloneverylevel,af rmeda nalrulingonanti fi and foremost, in keeping ourdumpingandcountervailingsub- rst people and their families safe whilesidiesrelatedtoChineseimports ensuringtheenterprisecontinuesto the U.S., is creating an oppor-to move forward. We have adoptedtunityformanufacturerstotake averyvigorousdigitalplatformadvantage of the tariffs and duties foroursalesteam,onethatisontheseproductsandreplace fi thegapleftbythem.Whatislled with new content that targets keystakeholdersintheconstruc- Crossville doing to take advantage tion pipeline: architects, designers,of this opportunity?contractors,andourdistributors.MarkShannon:Therecentrul-Weareallbecomingexpertsonings by the Commerce Department ZoomandWebex.ThiscontentandtheITChavecreatedawin-isbeingdeliveredinaregulardow of opportunity. There are proj-cadence that respects the custom- ectsthatthedomesticmanufac-ers work-from-home challenges.turerscansupplytofi thegap.ll We are also reaching out throughMoreimportantly,thedecisions our Technical Services Team to pro- were fairly clear that damage had videtrainingonindustryupdatesbeendonetothecoalitionpart-on standards, the TCNA Handbook ners. There will be other offshore forinstallation,andCEUs.Oursupply chains that will also step in teamhasbeenreachingouttoto fi ll some of the voids, but not all.contractors, particularly residentialWe are focusing on our custom-andcommercialNTCAFive-Starerstooffersolutionsthatsupport contractorsto check in and staythedomesticcustomerbasewith in touch. These calls are to see ifinventory and manufacturing fl ex-thereareopportunitieswheretheibility to meet these needs.pandemic has impacted their busi-ness, and if there are industry bestMore than ever before, consum-practiceswecansharesuchasers,designersandspeci erswill 66 TileLetter | July 2020'