b'COVERINGS 2020Iwoulddefi nitelyliketoseeamorerobust exhibitor profi le, Sprung suggested. iQs Sarah Hurtado said the Product Gallery had pros and cons, with an overwhelming format. As a vendor, I felt like only the products on the fi rst page were viewed, and those of us whose products were further down the alphabetic order, were missed. I think the biggest challenge Coverings had was its advertising, she added. The event as a whole Sara Hurtado was advertised, but each piece was not. For exam-plethe Live Demo stage. I did not see any direct advertisements for that piece of the show. As a vendor, we paid extra to be featured on that stage. In person, we can see the attendance and rate the demo. However, being digital, we did not have the same visibility. It would be nice to have the demo stage, specifi c webinars and even the new prod-ucts get more specifi c attention and promotion. In addition, it would be great to see the analytics and data from the promotions and digital assets.Going forward rst-try Evenwithsomechallengeswiththisfi virtualconference, attendees and participants would like to see it continue in some form. While I dont think it will replace physical shows, the format of the boothsandhavingremotesessionswouldbea greatsupplementtothetraditionalshowinthe future, On The Levels Mattice said.RTCsSprungsaid,Withtheexpenseof Coverings, I feel that this virtual booth should be included in the cost. I would also like to see a re-evaluation of the amount of products an exhibitor gets per level.Dragonfl ys Jane Callewaert said, I think there is Joseph Mattice value for multiple obvious reasons: some people cant attend, some virus stops us all in our tracks, ability to reach more people. But she still favors an in-person event. There are many offerings that cant be experienced with a remote plat-form. Even products are best experienced when you can touch and feel and when a monitor isnt interpreting color and texture. And that shar-ing that organically happens when people experience things together 48 TileLetter | July 2020'