b'COVERINGS 2020Ryan Fasan explored infl uences on tile trends and emerging looks in his presenta-tion during the Tile of Spain press confer-ence.I couldnt get to all the ones I wanted to view due to three hours of press conferences from Ceramics of Italy, Tiles of Spain, Ceramic Tile Distributors Association, TileCouncilofNorth AmericaandNational Tile Contractors Association on the opening day, but I can go back and view the ones I missed. I LOVED the effi ciency of 30-minute press con-ferences and would like to see that continued when we are live and in person again. (Visit tileletter.com and search Coverings Connected for announcements released and posted during the show.)I noticed that amidst the Product Galleries and Exhibitor Profi les, some companies went the extra mile. Lamosa comes to mind. The Mexican companydevelopedavirtualboothtour,whereyoucouldactually navigate through four rooms of product and get detailed info on the tile installed on the walls, fl oors, and surfaces. This was a stellar effort to use technology to create an in-person-like environment.Mexican tile maker Lamosa created a vir-tual booth for Coverings Connected. 44 TileLetter | July 2020'