b'BUSINESSSynergy amongst the trades: How teamwork makes the dream workBy Louis Iannaco,Contributing EditorFast-trackconstructionprojectsize their true potential.often can be ultra-fast paced andInNewMexico,Parkernoted, hectic. They require industry pro- there is a different feel and respect fessionalsacrossseveraldifferentforwhenworkamongvarying trades to blend together for a com- tradesoverlap.Bigstepshave mongoalgettingtheprojectbeentakenwithplumbersand done correctly and on time for theinspectors working with tile install-client.ersoncomplexshowerinstalla-How wellor not welltradetions.Everyoneiseagertolearn professionals synergize can direct- abouttheseproductsandexcited ly affect the outcome of most anyabout the overall outcome of install project.Inmanyinstances,theperformance.visionofcohesivenessandsyn- AsLeeCallewaert,owner, chronicityamongthesedifferentDragonfl yTile&StoneWorks,KerafLex Super has landedunitsbecomesjustthat:avisionGrafton,Wis.,espoused,nothing nevertoberealized;agoalthatis more critical to multiple tradesLarge and heavy tiles have met their match with Keraflex Supernever reaches fruition, much to theworking together successfully thanpremium smooth mortar. With just one application, youll see how it chagrin of architects and designers. the relationships built while on thecan be your hero, dedicated to protecting your installation.Inwhatwayscantradeprofes- job. Were fortunate to work in a The superpowers of Keraflex Supersionalscometogethertomakespecifi cmarketthatbringssome include:surethejobgetsdoneright,toofthebesttradestogether,heHigh transfer: Amazing transfer of mortar to tile backs while keeping tremendous non-sag/nonslump properties.have the big picture be realizedsaid.WevehadtheopportunityEndurance: Unbelievable resistance to freeze/thaw conditions, water and frost.to the satisfaction of all? AccordingtoworkwithsomeofthesameStrength: Incredible adhesion to the substrate and tile.to Karl Parker, owner/president, Allpeople on multiple projects.Speed: Lightning-fast mixing and troweling, thanks to an extra creamy consistency.American Design & Construction,When the relationships are builtFor details on Keraflex SuperAlbuquerque,N.M.,aneagernesson mutual respect and the various, visit www.mapei.com.tolearnisjustascriticalasthetrades are working together for the need to work together in order forsame goal (making the end result professionals and projects to real- the very best it can be for the cli-34 TileLetter | January 2020 MAPEI USA'