PRODUCT BRIEFS stone projects. Coverings’ Rock Stars Awards has recognized doz- ens of emerging industry leaders – 35 years old or younger – with candidates nominated by a col- league within the industry. https:// bit.ly/2Di1S34 Emser Tile supports Hurricane Michael disaster relief – Emser Tile has made a $10,000 dona- tion to the American Red Cross to support local humanitarian services and programs in the Florida Panhandle area in the aftermath of Hurricane Michael. The LosAngeles-basedtileandstonecom- pany operates six showrooms and service centers. It recently opened a Florida distribution center to ser- vice thousands of valued customers and partners in the Florida region. This marks the company’s second American Red Cross donation this year. Its first donation was following Hurricane Florence in September. https://bit.ly/2qmzK6H LATICRETE updates Architectural Guidebook – LATICRETE recently launched updates to itsArchitectural Guidebook. The A r c h i t e c t u r a l Guidebook helps users create custom specifications for over 100 types of installations in just a few steps, based on industry methods as well as LATICRETE specific methods. Product segments covered in the new Architectural Guidebook include: Tile & Stone Installation Systems (TSIS); Masonry Veneer Installation Systems (MVIS); LATICRETE SUPERCAP; STONETECHsealers;SPARTACOTE; and HYDRO BAN Shower Pans. https://bit.ly/2QdlHvB Product Briefs ––––––––––––––– Profilitec –The Wall Modern Line offers a collection of embossed sur- face finishes for ceramic tile wall cov- ering. On trend looks i n c l u d e c e r a m i c , cementine, concrete and stone effect tiles. The profiles are opaque and tactile and infuse a retro look with industrial style, creating a very modern motif. Profilitec’s new collection offers fast application, economical solutions and lasting performance. https://bit.ly/2RuxllF Florida Tile – Enchant HDP is an exqui- site repre- sentation of regal m a r b l e s that evoke romance, beauty and s e r e n i t y. This exqui- site line of glazed porcelain floor launched updates to itsArchitectural 106 TileLetter | November 2018