resulting in failures, the first fin- ger is almost always pointed at the material which is almost never the case,” Danehey said. “Proper prepa- ration combined with the correct setting materials and tools lead to a faster and more profitable install. Consumer’s confidence – and per- ception that the install will be smooth – is of paramount importance when trying to make a sale, which is why these testing events are so important. The more skilled installers we have in the area, the more likely people will be to use tile in the future for additional projects.” Sark Tile staff (l. to r.): Katie Danehey, Serina Buchanan, NTCA’s Mark Heinlein, Mark Becher, Brian Glory, John Cury and Faith Allen Peck. QUALIFIED LABOR –––––––––––––––––––––––––––––––––––––––––––––––––– 76 TileLetter | January 2018