80 2017 | TECH a variety of ceramic tile, marble and natural stone. www.laticrete.com RTC Products declares that “No Pail should be without the Tale!” The WaleTale, that is – a dust con- tainment system that addresses the risk of breathing in crystalline silica that’s present in soil, sand, gran- ite, stone, mor- tars, thinsets and grouts com- mon on a tile job – and that can lead to silico- sis. Invented by Joel Beaton (Beaton Innovations, LLC), the WaleTale is a simple but ingenious whale-tail- shaped device meant to be used when mixing grouts, mortars and the like. It eliminates dust and the need to use a dust mask. It’s designed to attach to nearly any size bucket and a conventional industrial vac, which then sucks the dust produced when mixing into the vac instead of letting it travel to your lungs. This makes the environment safer for you and your workers. www.rtcproducts.com Rubi Tools introduces the ZERO DUST system that reduces the amount of breathable quartz dust particles when cutting stone-like materials. Using a wet tile saw helps control the release of these particles, since water significantly reduces the generation of dust. However, this does not mean that the exposure risk to these particles no longer exists. With the ZERO DUST system, RUBI offers the first tile saw with the TNO (The Netherlands Organizations for Applied Scientific Research) certif- icate for cutting ceramic tile and natural stone. All models of the RUBI DC, DS, DX and DR tile saws manu- factured from March 2017 onward will include the ZERO DUST system. This collaboration is part of the DUST FREE WORKING program. The ZERO DUST system helps provide a clean and safe working environment, while reducing water consump- tion when cutting, and minimizing downtime needed for tank refilling. www.Rubi.com/us/ Tools, accessories and apps WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horizontal_Ad_2017.indd 1 4/28/17 3:24 PM