36 2017 | TECH x 24”, 6” x 18”, 4” x 12;” floor tile – 24” x 24”, 24” x 48”, 48” x 48”, 12” x 48”, 8” x 48”, 6” x 24”, 12” x 24”, 18” x 18.” Large panels are starting to get noticed and requested in the 63” x 126.” Smaller plank sizes popular in 4” x 24”, 4” x 28”, 4” x 36”, 5” x 36,” etc., installed in a herringbone pat- tern using a variety of sizes. Mixing sizes together for floors and walls is also popular such as: 12” x 24”, 6” x 24”, 3” x 24” sizes with one tile in the same application. • Customers want to create patterns and/or have a variety of sizes to choose from without a premium price, like linear options. Subtle vein- ing and movement with a more mini- malistic is still the most popular look with more textures (scraped, linear, flamed) being requested for feature walls, fountains and exterior areas. • Our A&D community is very sophisti- cated in both their design and prod- uct knowledge. The majority of our requests are for through-body tiles and color-body porcelains. If a tile looks fake or printed, it will not be considered. Clients love a variety of textures and colors that are tone on tone: cream mixed with white, or black mixed with brown, subtle contrasts, etc. Wood-look porcelains are still popular in a variety of looks, including more modern, very rustic; colored or painted woods are pop- ping up. Must be a very high style wood look to compete. • Porcelain pavers in 2cm thickness are starting to gain momentum, as well. Natural Quartzite is hot right now because it offers the look of a marble but the durability of granite. ONE Quartz is still hot for contempo- rary modern looks, but is also being mixed with natural stone for coun- tertops. Patterned tiles in 8” x 8”, 12” x 12” and hexagon shapes are hot. • True concrete tiles are also hot right now for residential and boutique projects. In Jackson Hole and other high-end tourist areas, natural stone is the number one choice. Tile is only used in wet areas like showers. All other areas of the home use natural stone products, including main floor- ing, countertops and fireplaces. • Styles: subtle veining, natural stone or concrete looks are the most popu- lar by far, but “subtle” is the key word, i.e., minimalistic movement and veining with muted color tones. Cove Creek, Linden Point and Sky Bridge are popular for both sides of the business, especially residen- tial. Commercial clients like these subtle looks but want more sophisti- cation along these lines with various textures available to mix together. Haute Monde, Ambassador and Consulate are all great sellers in our area. Elevare is hot for both residen- tial and commercial but more colors are always being requested. Middle color tones and more matte finishes and bright accent colors. • Colors: warm – not cool – grays/ light and darker options; taupe – brown/gray (no pink undertones); white – warm white and cool whites are both still being used. Light golds or warm cream tones, copper/steel colors shine. Midwest – Commercial Market Segment Hilary Frank, LEED Green Associate, REGIONAL SALES SNAPSHOTS (continued) American Olean Merit is a glazed porcelain collection that was created to emulate the look of contemporary stone, comes in four neutral shades and features the slip resistant technology, StepWise. American Olean Serentina is a glass wall tile that features geometric designs in three dif- ferent patterns. It is ideal for backsplashes and tub/shower surrounds. Marazzi Classentino offers the bold, realistic look of marble in a porcelain tile reproduced by Daltile’s Reveal Imaging technology. Marazzi Luminescence is a collection of glass mosaics featuring highly reflective, artisanal, pouredglassmodulescomingin3”x4”rectangles. Marazzi Modern Formation draws inspiration for the authentic appeal of natural limestone in six different visuals