• Don’t assume that the other parties involved (GC or property own- ers) are aware of all the unique requirements of this large tiling system. These tiles are not diffi- cult, just different. Advance work, preparation, site assessment and claiming the necessary staging/work area will insure a strikingly beautiful project! For more informa- tion on tools and equip- ment, visit www. europeantilemasters.com. Recommended is a table that is at least 6’x12’, well-designed and sturdy for back buttering tiles. TECH TALK –––––––––––––––––––––––––––––––––––––––––––––––––––––––––– WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM 62 TileLetter | October 2017