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know what youre doing before he gives you that certification. In fact when I was there there were two other guys that had been there before and didnt pass the certifica- tion. They were there doing kind of a make-up before he gave them a certification. Its not just a money grab Carothers is dead serious. Certification is important to the industry as a whole. Ill tell you Baptista said At least once a week a potential customer calls me to come and look at a job that had been done by somebody else. And I mean horror shows. I dont think they know what a chalk line is a straight line. Theyre not using the right notch trowels. Theyre not using the right mortar. They really have no idea what theyre doing. Theyre kind of giving the tile industry a bad name. To all tile installers Baptista said If youre serious about this busi- ness and want to stay in it for the long haul then you have to go distance yourself from all those ham and eggers out there that have no certifications. You have to do something different. And thats what I do. I go to manufacturer classes and when the National Tile Contractors Association comes around and puts on their demon- strations I go. Anything new on the market I read up on it look into it. You have to stay on top of things in this industry or youre going to be left behind. Joseph Lundgren Consulting where growing your business is our purpose. Joe is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development Product Management and Marketing. He has developed his expertise in strategic planning new development and marketing strategy during his 27 year career at Dal-Tile a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally Joe represents the Tile Council of North America TCNA for its testing laboratories which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe at 214.641.7773 for a free consultation proposal. www.JosephLundgrenConsulting.com Facebook TwitterFacebookFacebook TwitterTwitter Facebook Google Plus Twitter Google Plus Facebook Google Plus Linked-InLinked-In QUALIFIED LABOR 80 TileLetter May 2016