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In addition to these groundbreak- ing events Cevisama which takes place inValencia Spain each year offered up a dynamic range of new tile products to answer and establish trends within the world of fashion and design in tile. Here is a range of new trends seen at the show Main trends seen in ceramic tiles in recent years will continue in 2016 with updates to meet the new demands of interior design today. These include innovative formats in terms of size and thick- nesses more sober basic colors combinations of rustic and elegant styles a mix of designs and revived classics a collection of trends that range from rustic to refined. 1. Single colors. Color can cre- ate continuity between walls and floors creating a uniform backdrop against which furniture or decora- tive items can stand out. Sober neutral tiles in dark or stone colors often generally come in matte fin- ishes with subtle shade variation to evoke nature and the passage of time. 2. Subtle designs. Taking a cue from single-colored tiles dcors have been developed with subtle designs and slight contrasts that interrupt the uniformity of walls and floors. They feature faded ran- domly arranged finer details with no apparent order or criteria add- ing a harmonious sense of rhythm and highly personal touch. 3. Interpreting nature. These ceramic tiles faithfully reproduce the beauty of nature sometimes with modern or artistic license such as in the case of more con- temporary looking wood-effect collections. Not-found-in-nature colors add interest combined TileIndustry M arketingTips FREE MARKETINGREPORT IN UNDER30-MINUTES TILE INDUSTRY AD AGENCY How would you like a to help with everything What areYOU DOINGTO MARKET YOUR COMPANY REPUTATION MANAGEMENT WEBSITES MOBILE WEBSITES BRANDING VIDEO ON-HOLD MESSAGES 800.789.4619 www.omgnational.com IMAGE IS EVERYTHING DONT SETTLE FOR ANYTHING 101MARKETING TILE INDUSTRY Nora Plus from El Molino takes wood as an inspiration and gives it a glossy finish for a unique interpretation of nature. CEVISAMA 2016 60 TileLetter May 2016