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Bill Baptista Dont be left behind get certified QUALIFIED LABOR One day shortly after achieving Certified Tile Installer CTI status Bill Baptista owner of JB Tile in Westport Mass. walked into a high-end tile shop in Portsmouth. He handed the owner a pamphlet explaining industry-recognized tile installer certification and that was it. Ive been doing all her work ever since then Baptista said. He went on to explain that she works with architects who are building multi-million dollar homes. Because she has high-end clientele she wanted a Certified Tile Installer. And that opened up the door for me. The architects want someone who knows what theyre doing and doesnt look like they rolled out of the back of a pick-up truck. You have to kind of look the part. Baptistas father was in the tile industry before he was old enough to lift a trowel. In 1988 Baptista opened JB Tile and since then it has a few incarnations. He started out small and eventually grew to a 15-person shop. But Baptista said Now Im small but people are very happy with what gets done. And what gets done Baptista does tile work of all kinds but specializes in high-end custom showers. Baptista credited certification with his success. When I go in and see a customer he said I have a little binder that I bring in and show them all of these cer- tifications that Ive been to. And then I always ask them at the end because theyre usually getting more than one price has anybody else shown you anything like this And they say no. And I definitely get 90 of anything I go and look at. And I think it has a lot to do with certification. Baptista has been in the tile industry for almost 30 years. About the CTI test Baptista said Being in the business that long I knew By Terryn Rutford Social Structure Marketing 78 TileLetter May 2016