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BUSINESS TIP MAPEI has used color technol- ogy bundled with artistic knowl- edge to develop a new 40-color palette spread across five color collec- tions each infused with a distinct per- sonality. The company is the first tile and stone installation systems man- ufacturer to use groups of organized grout colors to help customers make the best choice for the final look of their flooring installations. Each color collection consists of eight shades arranged by increasing value from light to dark and chroma color satu- ration. The primary objective of the color collections is to facilitate the grout selection pro- cess and appeal to the cus- tomers personality and feelings. www.mapei.com experiences will ultimately strength- en our work and our industry. Proalso is working with ASCER Spains association of tile manufac- turers in developing their countrys tile installation standards. ASCERs Industrial Affairs direc- tor Alejandra Miralles said while most manufacturers provide brief guidelines for the installation of specific products theres an under- standing among members of the Spanish Standardization Committee for ceramic tile and adhesives AEN CTN 138 that cohesive installation standards are needed. We have tried to involve all parties including installers in the development of this work since their input is vital to harmonize best practices and guarantee the quality of the tiling said Miralles. ASCER also supports and highly respects the activity been carried out by Proalso in relation to certification Meeting at Cevisama NTCA president James Woelfel and Proalso secretary gen- eral Matias Martinez Trilles discuss training and installation standards. Qualicers tech- nical secretary Javier Rodriguez Ejerique facilitated the information exchange. 28 TileLetter May 2016