b'BUSINESSWhenwetalkabouttheskills andattributeswearelookingfor in an employee, artistic sensibility andbackgroundarealwayshigh-lighted as preferred. Young people dont just want work. They want to feel like they are part of some-thingimportantandstimulating. Ouremployeeshavecometous through various channels but usu-ally because they have heard about thequalityofourworkandthat wedocoolstuff.Onesimply responded to an ad after browsing ourwebsite.Hehasartistic skillsandwasdrawntothat aspectofourwork.Another heardaboutusfromatrade partner we have worked with. She started her college career in art studies but wasnt sure where she wanted to take that. This trade partner recognized a potential fit, sent her to our website,andintroducedher tous.Butinallcases,none were just looking for a job. Theywereattractedbecause of our reputation and the artis-ticnatureofourwork,and yes, the cool factor. Maybeweneedacam-paigntoMakeTileWork Cool Again? We will be add- Lee Callewaert of Dragonfly Tile & Stone cre-ated this Cherry Tree Shower of polished ing this hashtag to our socialJerusalem marble from Blackstone International, mediaposts:#youngartisticCalacatta marble from Ann Sacks Tile & Stone, skillsneededinthetrades! Kohler, Wis., and Green Onyx leaves from 21st Century Tile, installed on a mosaic field of We should continue to reachOceanside Glasstile in a custom gradient blend out to the high schools, tradefrom Virginia Tile. Prep and setting materials schools, art schools and otherincluded LATICRETE Hydro Ban Board, mud pan, LATICRETE MultiMax Lite, and LATICRETE organizationswhereyoungSPECTRALOCK 1 grout.26TileLetter | September 2020'