b'ONE-TO-ONEevents across all platforms of socialLATICRETEhasalwaysenjoyed media training with several hundredforward-thinkingandinnovation. architects and contractors streamingSeveral years ago, we began look-seminars and demonstrations.ingatnear-neighborconstruc-In2017,webuiltanonlinetioncategories.Wewerepar-educationplatform(LATICRETEticularlyinterestedinbusinesses University),whichoffersanentirethat held technologies that could library of free industry-related coursesimprove our manufacturing prow-coveringanincrediblevarietyofess,openupnewmarkets,and topicsrelatingtoLATICRETEexpandourreachwiththecon-productsandindustryknowledge.tractors,owners,andarchitects Weve witnessed an unprecedentedwe already serve. spikeintrainingoverthelastfewTodayweareactiveinsever-weeks, with our users taking severalalnewchannelswithmanynew thousand courses. And the numbercustomer types servicing masonry, continues to climb.coatings,concreteremediation, surfacecare,aswellastileand stone.Thiseffortexpandedour capabilitiesimmensely,touching every part of our business. What types of investments have you made in research and devel-opment, and how has it paid off? Theres been an unprecedented spike inPlease highlight a few of your new training at LATICRETE University in the last few weeks. product introductions for 2020. Inrecentyearswehavemore We are happy to see our friendsthandoubledourresearchand use this time to train and sharpendevelopmentcapabilitiesworld-theirskillsetbecausewehaveawide.good feeling well all be swampedIn2019alone,welaunched in Q3 and Q4. sevennewproductsacrossmul-tiple categories expanding our self-LATICRETE is much more than aleveling,moisturevaporbarriers, manufacturer of grouts and mor- showersystems,soundcontrol, tars.Tellusalittleabouttheand tile adhesives offerings. strategicapproachthecompanyWearefocusedonnewplat-has taken the past several years informsthatarehealthier,lighter, acquisitions and partnerships thatand easier to transport and inven-have enabled you to position your- tory. At the same time, we are con-selves for growth and expansion. tinuingourlong-standingmission 62 TileLetter | June 2020'