b'INFO SPECSFile Name: 20-1249 Ad_TileLetter_May_Ultracolor Plus MAX Page Size: 5.5" x 8.5"PR#: XXXXJob#: 20-1249 Number of Pages: 11144 E. Newpor t Center Dr. Artist: Georgina Morra Email: gmorra@mapei.com Bleed: Yes Amount: .125"Deer field Beach, FL 33442 Date: March 16, 2020 8:43 AM Colors: CMYK Process, 4/0NOTE: COLORS VIEWED ON-SCREEN ARE INTENDED FOR VISUAL REFERENCE ONLY AND MAY NOT MATCH THE FINAL PRINTED PRODUCT.BUSINESS Estimating costs and pro ts to win at the tile gameBy Luke Miller, Tile MoneyThe problem: underestimatingLooking back on my early yearsBLACK&WHITEtime and costs of being a tile contractor, thinking It had been dark outside for someaboutthewayIpricedmywork time. My stomach was empty and or should I say, the way I under- Talk about dramatic. delicioussmellsfromdownstairspriced my workI often wonderMAPEIs new black and white colors weremakingmymouthwater.IhowImadeitpastyearone.Iare the darkest and lightest grout took solace in the fact that my lov- supposeallthoselongdaysandcolors available today.ing wife was on her way, bringing aunpaid weekends kept me afl oat. I home-cooked meal to my jobsite.was always running to the next job,MAPEIs new Ultracolor Plus Max grout comes in Jet Black and Pure White. I would be working late tonight tobelievingthenextjobwouldbeTo complement these two new grout shades, Ultracolor Plus Max is meet the deadline I had promisedthe one where I saw a profi t! formulated with the same fine sand used in our Ultracolor Plus FAmy clients. Thingsonlygotworseasthegrouts while providing these key attributes:Once again, I had miscalculatedsize of the jobs I was winning got Maximum color depth and consistencythe time it would take me to com- largerandlarger.Lookatthis! Less water required when mixing and washing Easier workability and cleaningplete the tile work in this secondIpracticallyshoutedatmywife, Fine aggregate for use in joint widths 1/16" to 3/4" (1.5 to 19 mm)storybathroomremodel.WhatsMy fi rst fi ve-fi gure job; think of all Rapid-setting, allowing light foot traffic in 3 to 4 hoursworsethantheextratimeittookthe money I will take home fromFor details, visit www.mapei.us.is that I had a sinking feeling thatthisone!Monthslaterourbank Ihadunderestimatedthecostofaccount was in a similar state, but materials as well, and being who IIwouldfallforthetrickagain, was,thosemiscalculationswouldCheck it out honey! I just won a only affect my bank account. job over $25,000!28 TileLetter | May 202020-1249 Ad_TileLetter_May_Ultracolor Plus MAX.indd 1 3/16/20 8:43 AM'