b'ONE-TO-ONEIn 2020, Coverings will be com- Coverings2020beinginNew ingtoNewOrleansforthefirstOrleans because the New Orleans timeinalmost20years.WhatJazz Festival begins the last day of factorswentintochoosingNewCoverings so it gives attendees the Orleans as the location, and whatopportunity to not only attend the aretheadvantagesofthisvenueshow but stay for the Jazz Festival.as well as the challenges that your managementteamisfacingtoWhataresomeofthenewor produce a successful show? excitingprogramsthatCoverings New Orleans is a vibrant city thatwill offer in New Orleans this year?offersCoveringsarobustvenue.We are excited to bring back the Given the size of Coverings, thereInstallation&DesignExperience. areonlyalimitednum-berofconventioncenters thatcanholdtheshow. New Orleans enables us to expand the Coverings audi-encetoanewpartofthe country and provides a new and fun destination for our loyal attendees. Therearechallengesfor every show we manage and many times we cant predictJennifer Hoff with the microphone, preparing for those until the show is mov- the ribbon cutting that marked the opening of inginorout.CoveringsisCoverings 19.averycomplexshowfrom anoperationalperspective, so preplanning and prepara-tionarecriticalespecially inanewcity.Thatbeing said, we have a great internal team and vendors we have worked with for quite some time,sowecancollabora-tively address the obstacles. In addition, our contacts inRepresenting Ceramics of Italy at Coverings 19 NewOrleanshavebeenwith Jennifer Hoff (second from left) are (l. to r.) easy to work with and theyDanielle McWilliams of Novita Communications, have been great partners.Luciano Galassini, Deputy Director of Confindustria Ceramica, and Kristin Coleman of Novita WeareexcitedforCommunications. 46TileLetter | February 2020'