b'ONE-TO-ONEJennifer Hoff, CEM, PresidentTaffy Event StrategiesStarting this year, TileLetter has added a One-to-One column. In this column, NTCA Executive Director Bart With Bart Bettiga, Bettiga will interview industry leaders about industry NTCA Executive Director topics.I got to know Jennifer Hoff when Taffy Event Strategies,afull-servicetradeshowand event-managementcompanyshelaunchedtook on the management of Coverings, of whichNTCAispartowner. Theshowhas benefittedfromherexperienceandexcel-lence in show management.Jenniferhasspenthercareerproduc-ingtradeshowsandconferences.Most recently, she founded Taffy Event Strategies, which produces exhibitions and conferences including Coverings and ASPE-The AmericanJennifer HoffSociety of Plumbing Engineers Expo. Prior to that, she worked with VP International to launch new events in a variety of market segments. Jenniferisactiveintradeshowindustryorganizationsincluding theInternationalAssociationofExhibitionsandEvents(IAEE),the ProfessionalConventionManagementAssociation(PCMA),andthe Society of Independent Show Organizers (SISO). She has served on the program committee and as Chairman of the Board for the IAEE Capital Chapter and has held various IAEE national positions including Board Director and Education Committee. She serves on the CEM (Certified in Exhibiton Management) faculty for IAEE. She has also contributed to the Art of the Show, third edition, which is a textbook used in colleges and universities. In addition, she has instructed the Introduction to Exposition Management course at Northern Virginia CommunityCollege.Duringhertradeshowindustrycareer,shehas received several industry awards and accolades including the IAEE 2018 Woman of Achievement Award.Jennifer has a Bachelor of Science from Virginia Tech in Production and Operations Management.44TileLetter | February 2020'