b'Fast-track tile installation helps drive customers into BMW dealershipsBy Terri Sparks, Vice President, Account Services, Communications Internationalsq. ft. of 12 x 24 porcelain tile to install, and the showroom was open-ing the next day! To add to the pressure, Naumann continued, the only way to drive cars into the showroom would be through this carport!Naumanns team found out about Bostiks new rapid-setting mortar, BAM,which had not yet even been officially introduced to the mar-ketplace. What happened after that was amazing, Naumann declared.All Sets people installed and grouted all on the first day, and by the second, not only were cars driving over the newly tiled flooring, they were doing so along with all the construction lifts, as well.There is a definite need for a product like this out there, Naumann said.Constructionschedulesareforeverchanging,becomingmore stringent on time constraints than ever before. Once a floor is down, all the other trades come in. If the product is still not 100% cured, tiles will chip and crack. We dont even want to think about that! BAM had the PSI and bond-strength we were looking for. Other companies products simply do not have that turnover rate.TileLetter | February 202035'