CERAMICS OF ITALY ––––––––––––––––––––––––––––––––––––––––––––––––– promote the benefits and use of ceramic and porcelain tiles, grouts and more. Trends and innovations Visitors will find the Italian Pavilion full of inspiration and innovation this year, with a multitude of new products spurred by technological advancements and shifting cultural trends. As Italian companies con- tinue to invest in new production equipment, their product lines are evolving into a whole suite of sur- facing tools with a variety of sizes, thicknesses and finishes developed around a single design. At this year’s show, visitors can expect to find tiles ranging from 3-30mm thick, includ- ing a new 12mm thick tile specifi- cally designed for kitchen counter- tops, bathroom vanities, tables and outdoor kitchens. Meanwhile, gauged porcelain tiles continue to grow in popu- larity with designs ranging from hyper-realistic natural looks to dark florals and geometric patterns on wallpaper-like panels. Of course, tile is also a natural fit for outdoor environments with its low water absorption rate and high breakage loads, and companies are continu- ously expanding their systems of porcelain pavers, which are start- ing to replace stone in museums and residences around the country. Installation & Design Experience Ceramics of Italy is proud to support the Coverings Showcase for the eighth year in a row, which will be situated inside the new Installation & Design Experience. Demonstrating the synergy among innovative products, creative design and expert installation, Glenda Wright of the Orlando- based architecture firm HHCP will work with a team from NTCA Five-Star Contractor Nichols Tile & Terrazzo Co., to create a hid- The Ceramics of Italy booth is modeled after a lively Italian streetscape with standing communal tables, landscaped benches, and a coffee bar and café, all clad in tile to demonstrate the versatility and durability of Italian products. New products will be on display at the pavilion’s exhibitors, includ- ing Ariana Storm for outdoors (left), and Fondovalle My Top (below), designed for seam- less countertop design. 82 TileLetter | 2019