NTCA UNIVERSITY –––––––––––––––––––––––––––––––––––––––––––––––––– about items I think are important in their presentation and think about how what they are saying fits into my day-to-day activities. I’ll determine if it is something that I should consider adding to NTCA University. If the session was really informa- tive, I may even discuss it with other contractors at a network- ing session or at a table in the Contractor’s Lounge to get more in depth into the topic or to get additional opinions. Either way, speaking with a group of contrac- tors and getting their insights into different topics is always educa- tional as everyone has a different perspective. Hopefully my thought process will help you think about the edu- cational sessions that you want to attend. Most importantly, think about what you want to get out of the sessions before you attend them. As I develop these new cours- es, there are still plenty of other courses available on NTCA University. To purchase your sub- scription to NTCA University, visit the NTCA store at https://tile-assn. site-ym.com/store/ListProducts. aspx?catid=490398 or http://bit. ly/2taYmOO to make your selec- tion. If you have any questions or ideas for courses you’d like to see offered, please give me a call at 770-366-2566 or send an email to becky@tile-assn.com. WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM TileLetter | 2019 103