Irene Williams Irene Williams has spent nearly 20 years lead- ing public rela- tions, market- ing, and social media for com- panies in the tile and building product indus- tries. She’s owner-principal of Msg2Mkt, LLC, a full-service digi- tal marketing and public rela- tions firm through which she and her team represent tile manufac- turer Crossville, Inc. Throughout her years in the industry, she’s worked with distributors, retailers, setting material manufacturers, and a range of national brands. Beyond client work, Irene speaks and writes on topics of digital marketing, public relations, and social media. From regional con- ferences to national forums, she leads sessions to help businesses find increased success. She’s writ- ten for national trade publications and is presently the digital mar- keting columnist for Floor Trends Magazine. In addition to client represen- tation, Irene is the creator of @TileTuesday, an Instagram account with tens of thousands of followers focused on the love of tile design. Learn more about Irene at msg2mkt.com. TOTAL SOLUTIONS PLUS ––––––––––––––––––––––––––––––––––––––––––––– 72 TileLetter | July 2017