was installed before the variations were noticed? How quickly did the installer report this to you? It is common practice in our industry to report any defects or issues with the tile prior to installa- tion. Many tile manufacturers even have disclaimers on their boxes explaining that claims against the tile must be made prior to installa- tion. Let me know the answers to these questions and I will try to help you further. – Robb Roderick, NTCA technical trainer/presenter ASK THE EXPERTS –––––––––––––––––––––––––––––––––––––––––––––––––––– Joseph Lundgren Consulting where growing your business is our purpose. Joe is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. He has developed his expertise in strategic planning, new development and marketing strategy during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe at 214.641.7773 for a free consultation proposal. www.JosephLundgrenConsulting.com Facebook Twitter Facebook Facebook Twitter Twitter Facebook Google Plus Twitter Google Plus Facebook Google Plus Linked-In Linked-In This chart from CTDA illustrates the ranking of shade variation levels, from the most uni- formly shaded V1 to V4, which represents a tile with the highest degree of shade or color variation. A V0 tile is very uniform in appearance and smooth in color, with a color differ- ence of less than 3 Judds when measured by a colorimetric spectrophotometer. 28 TileLetter | July 2017