b'W henthedoorsoftheElementDallas DowntownEastpubliclyopenedin December2018,notonlywerevisitors toDallasofferedahigh-endhospitality experience, but they were also greeted with an outside-of-the-boxapproachtothedesignoftheshort-stay hotel experience. Prior to this locations conversion, it provided senior citizensaplacetoresttheirheadsastheBaylor University Medical Centers Memory Care Center. The journey from healthcare to high-end hospitality is one that required a ground-up approach and custom cura-tion to strike the right balance of accommodations and internationally-inspired fi nishes to delight the business and entertainment-focused guests, alike.Thebuildingsowners,brothersSalimandPerry Molubhoy, own and manage more than 20 high-end hotels across the United States and saw this location asachallengetobringauniquehospitalityexperi-ence to the Dallas area. Salim Molubhoy oversaw the more-than-two-year building transformation beginning with demolition down to the structures concrete, and rebuild of the hotel. With one of the primary goals of this Element location being to remove the feeling of a prototypical short-stay hotel, so much time and plan-ning was dedicated to designing bright and dynamic spaces where details feel thoughtfully hand-picked.Giventhenatureofthebuildingbeinghospitality with high-traffi c, the Molubhoy brothers knew durabil-ity would be key, making tile the best solution for the central surfaces. After being presented with several tile options by their interior designer, the brothers ultimately opted for Marazzi over a different brand because of the total amount of options as well as a previous partner-ship. Salim Molubhoy raved about the customer service The lobby of the Element Hotel features a custom installation of Classentino Marble in Imperial Brown and Corinth Beige.TileLetter | December 2019 43'