b'TECH TALK equalizes the supply side with thereport that the projects they bid on demand side?are routinely awarded to contrac-Itmaysoundcontroversialbuttors that do not provide the same doestheopposingtheorymakelevel of installation quality.sense?Isitpossiblethatthetile-consuming public not only wants butisgenerallywillingtopur-chase excellenceyet contractors and installers are either disinclined or unable to find a way to meet that demand despite the profitability of doing so? If that were true, contrac- Some installers use compressible materials torsthatdodeliverqualityworklike rope to space tile.would have an almost unmanage-able backlog of work, while subparDetermining precise layoutscontractorswouldgetverylittleWhateverthereasonforit,the workandbevirtuallydrivenout.implications arent limited to some Unfortunately, it seems the oppo- misaligned tiles. Even if all the tiles site is the case: quality contractorsonajobweremiraculouslythe oftenstruggletogetwork,andexact same size, with zero adjust-WHERE GROWING YOUR BUSINESSIS OUR PURPOSE.Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing.Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries.Joe has extensive experience in multiple sales channels including distribution and Home Centers.Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives.Please contact Joe Lundgren for a free consultation proposal!+1.214.641.7773JOSEPHLUNDGRENCONSULTING.COM80TileLetter | May 2019JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM'