introduction to ceramic tile and mortar shower bases. It was attend- ed by people from all over the U.S., including staff from theTile Council of North America (TCNA) – head- quartered close by in Anderson, S.C. – and NTCA’s new Marketing and Communication Director Avia Haynes (see related story on page 54 of this issue). Some of us got a special behind-the-scenes private tour of the TCNA. This was a once- in-a-lifetime event, and am very proud to have been invited. Who would have thought that 40 years ago, mixing mud in that mud box, I would be where I am today: a proud member of the NTCA, NTCA State Ambassador, CTI #1278, CTEF Regional Evaluator and a tilesetter who takes pride in doing things that will last the test of time. Roberts enjoyed a private, behind-the- scenes tour of the TCNA headquarters while helping present a CTEF introductory course in nearby Pendleton, S.C. MEMBER SPOTLIGHT ––––––––––––––––––––––––––––––––––––––––––––––– WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM 70 TileLetter | December 2018