seen their vehicles as blank slates on which to promote their companies. Here are a few examples: Carl “The Flash” Leonard of Cutting Edge Tile in Florence, N.J., has his 2000 van decked out with high-visibility signage. Plus, there’s a twist – Leonard just pur- chased a new Ram 2500 Cummins pickup that he will decorate like the one pictured – but over the last weekend in November, he awarded his seasoned van to a person in the tile industry that’s in need of it. He received over 50 messages and inquiries into his van through social media. He chose John Greeley, a tile setter from Kentucky who is starting his business again after a shutdown due to financial issues and family medical concerns. Rene Mejia of M&M Hardwood Flooring in Matthews, N.C., sent a photo of this “mobile showroom that pays the bills!” complete with full color imagery and clear signage. The company installs a range of flooring materials including ceramic tile. Dowling Floors of Warner Robins, Ga., promotes its business with clear signage on this pristine truck, which sports a high- ly organized interior. Nick Boggess of Oakmore Tile, Lakewood, Ohio, has clean, clear, recognizable sig- nage on his vehicle and yard signs. Jeremy Peterson of Peterson Flooring in Cedarburg, Wis., keeps his signage simple. Steve Slutzah’s snazzy head-turner pro- motes his business in the course of a day’s work for Westside Tile and Stone, Inc., in Canoga Park, Calif. Slutzah said, “We built it starting with a 1943 International Military truck, a 1988 Chevy 4 door dual- ly for the chassis, a 350 with a 400 tranny and more parts from a 1949 International. It is registered as a 1949 International.” HOT TOPICS ––––––––––––––––––––––––––––––––––––––––––––––––––––––– 98 TileLetter | December 2018