cation and expertise in the field. “I wanted to test myself and my abilities,” Sima said, when asked why he became certified. “I also use [certification] as a marketing and educational tool. I try to edu- cate every customer about certi- fication and why it is important.” Certification and education in general has also increased Sima’s bottom line. “I find that the knowl- edge I have learned, the fact that I am certified, and naturally being a people person have helped me gain the trust of clients,” Sima said. Sima, a member of the Facebook group Tile Geeks, found out about certification from his fellow Tile Geeks. This highlights the impor- tance of being involved with the industry. So why should others become certified? “I would tell them to test themselves,” Sima said. “Get in there and push yourself. It is rewarding. It is a marketing tool. It is a brotherhood.” Sima now uses the NTCA and CTEF logos in his correspondence, and will soon be adding them to his business cards and other promotional material. Being a NTCA member and a CTI gives Sima a leg up in the industry. “With anything I learn, I feel my work should be valued more,” Sima said. “This is just one more reason to feel more confi- dent with my bids for jobs.” QUALIFIED LABOR ––––––––––––––––––––––––––––––––––––––––––––––––– www.provaproducts.com PROVA® offers a complete assortment of quality ceramic tile accessories with innovative features that have simplified installation processes for all who use it. Since 2008, PROVA® has been providing professionals with a cost effective alternative they can rely on to get their jobs done right the first time! Contact your local distributor and ask for PROVA® products today! LOOKING FOR SIMPLE SOLUTIONS FOR ALL YOUR CERAMIC ACCESSORY NEEDS? WATERPROOFING SYSTEMS CERAMIC TRIMS & NOSING SHOWER DRAIN & PAN SYSTEMS UNDERLAYMENT SYSTEMS TOOLS & SEALANTS 64 TileLetter | June 2017