Integrity – This is the quality of being honest and fair. To quote the proverb, “Keep your word and do what is right, even when it hurts.” We found through our discussions that this carries over to what we think and believe of ourselves and others, which determines how we treat them. If we don’t respect others, we will not treat them with integrity. If we want to be professional and successful, we must treat our customers, vendors, suppliers and team members with integrity. Customer Service is meeting the customer’s expectations. We are only able to do this when we are properly educated, trained, skilled and treat others with integrity. Here’s what I mean: when you possess these quali- ties, you will help your customer set the appropriate expectations for the service you are contracted to per- form. Without these qualities, you will leave your customer to create their own expectations and you may never be able to meet them. I encourage us all to take the reminder of spring, that each day is a new beginning. Let’s focus our energy on growing and improving personally, professionally and as an industry. If we do, the future will be bright and full of opportunity. Thank you to all the DAC team for helping me learn and see these values more clearly. Keep on tiling! Martin Howard, NTCA President Committee member, ANSI A108 mhoward@davidallen.com PRESIDENT'S LETTER ––––––––––––––––––––––––––––––––––––––––––––––––– 18 TileLetter | April 2017