Recently, Burton held a four-hour informational event at his shop, a mix of general information about the trade and hands-on stations for demonstrations and participa- tion. He promoted the event with a postcard-sized flyer at high schools and churches. Can you do some- thing like this at your shop? Next, take inventory of what you love about the trade, the most ful- filling aspects for you, and develop that into talking points. Burton promotes the active aspect of the job, and the reward and fulfillment of seeing the finished work. Even over the phone, his optimism and energy are infectious. He’ll talk to you about tile as long as you want. And consider this: If someone asked you right now why they should consider going into the tile trade, what would you say, and how would you say it? In other words, what’s your pitch? Please share it with us at lesley@tile-assn. com, and it may form the basis for a future Training & Education article in TileLetter! Burton cre- ated and ran a trowel trades workshop at one church he attended and he has trained through his own company, Exclusive Tile Concepts, for years. TRAINING & EDUCATION ––––––––––––––––––––––––––––––––––––––––––– Formore information, contact us at: 1-800-726-7845 I www.bostik.com/us • Outstanding application & clean-up properties • Excellent working time • Very color consistent • Efflorescence resistant • Fiber reinforced for added durability • 1/16" to 1/2" grout joints Learn how Bostik has raised the bar once again with the highest performing cement-based grout now available! Watch the Hydroment® Vivid™ video: http:/ /bit.ly/VividVideo Foran easierinstall, use Hydroment ® Vivid ™ high performance grout • Outstanding application & clean-up properties • Excellent working time • Very color consistent • Efflorescence resistant • Fiber reinforced for added durability • 1/16" to 1/2" grout joints 52 TileLetter | March 2019