roamed the floors of the TISE show in Las Vegas, and posted some of the products we saw on our Facebook TileLetter page. If you missed our live coverage, or just want to leaf through some of the newest offerings on the mar- ket, take a look at our Products: Seen at TISE section. We have a focus on stone in this issue and bring you two mini case studies of awesome and challeng- ing stone showers by NTCA mem- bers Hawthorne Tile in Portland, Ore., and RMZ Custom Tile of Avon, Colo. Creativity and preci- sion ensured these showers would be functional works of art, enjoyed by their clients every day. Do you know what Augmented Reality (AR), Conversational Commerce and the Internet of Things (IoT) are? They are impact- ing your customers’ shopping jour- ney and need to be a part of your marketing strategy. Learn more about them from James Dion in our Business Tip feature – and if you’ll be at Coverings, catch his conference sessions that will go into greater detail about these technologies. Happy reading, and God bless, Lesley lesley@tile-assn.com EDITOR'S LETTER ––––––––––––––––––––––––––––––––––––––––––––––––– WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM 18 TileLetter | March 2019