FEATURE: Customized parking garage by LATICRETE completes shopping center makeover to an unlikely place. Ultimately, the parking garage would be a huge part of elevating the entire shopping experience at La Plaia - Centro Commerciale.” Utilizing resinous flooring in projects is increasing in popular- ity with tile contractors, due to the ease of install and variety this type of floor coating offers to customers as an alternative to large-format or more traditional tile or stone floors. The Challenges Customized design: In the past, aesthetics were often not consid- ered when selecting floor coatings for parking areas. However, studies show that floors can elevate the overall shopping experience and boost morale. To liven up the space more than a standard concrete floor could, the design team was able to customize the look and fin- ish of the floors with a pop of color using the LATICRETE products – allowing them to pull the shop- ping center’s desired experience through the entire development, from arrival to departure. Tight time frame: Although the shopping center would undergo a multi-year renovation process, the installing contractor EFFE. ESSE COSTRUZIONI SRL was allotted less than two weeks to install the SPARTACOTE flooring system throughout the entire park- ing garage before the grand re- opening. To ensure a successful installation within the desired time frame, the execution needed to be exceptional and the product per- formance needed to hold up the first time around. A LATICRETE solution One of the unique benefits that piqued the architect’s interest in installing resinous flooring in The installing contractor, EFFE.ESSE COSTRUZIONI SRL, using measuring tape to ensure straight line work. 40 TileLetter | March 2019