also integrating with each other and exponentially changing what is possible and what we will be experiencing in the VERY near future. As a business, you need to be aware of each of these technol- ogies, hire people who are familiar with them, get your own Google Voice and/or Alexa, as well as download AR apps to your phone and play with them. Remember the words of Jack Welch (which, by the way, GE failed to listen to): “When the rate of change outside your business exceeds the rate of change inside your business, the end is near.” It is not too late! Come to Coverings 2019 and I will give you more help and information at my two sessions: • Wednesday, April 10, 8:00 am- 9:00 am Room S230C E-Commerce, M-Commerce, Conversational Commerce, Brick & Mortar: Customers’ Many Ways to Get What They Want – How to Deliver on All • Wednesday, April 10, 9:30 a.m. -10:30 a.m. Room S230C IoT Solutions for the Tile Industry – Alexa, How Can I Optimize my Business Operations and Reimagine My Customer Journey? For more information about James Dion and Chicago-based Dionco, Inc., retail, consulting and training company, please visit www.dionco.com. BUSINESS TIP ––––––––––––––––––––––––––––––––––––––––––––––––––––––– CASABLANCA by VERACERAMICS.COM 36 TileLetter | March 2019