consider all of your expenses so that you don’t lose money by not protecting yourself from unfore- seen issues. Remember, you are the tile con- tractor, so you should be the expert on what is required to have a successful, long-lasting tile instal- lation. Even though you attend a workshop and learn a lot of new information, there are other sourc- es to continue learning after you leave the workshop. To purchase your subscrip- tion to NTCA University, visit the NTCA store at https://tile-assn. site-ym.com/store/ListProducts. aspx?catid=490398 or http://bit. ly/2taYmOO to make your selec- tion. If you have any questions or ideas for courses you’d like to see offered, please give me a call at 770-366-2566 or send an email to becky@tile-assn.com. NTCA UNIVERSITY UPDATE ––––––––––––––––––––––––––––––––––––––––––– Visit our website today www.tile-assn.com Connect with us on social media WHERE GROWING YOUR BUSINESS IS OUR PURPOSE. Joe Lundgren is a globally recognized product and marketing expert in the ceramic and stone worldwide markets. His specialty is Business Development, Product Management, and Marketing. Joe has developed his expertise in strategic planning, new product development, and marketing strategy for North America during his 27 year career at Dal-Tile, a subsidiary of Mohawk Industries. Joe has extensive experience in multiple sales channels including distribution and Home Centers. Additionally, Joe represents the Tile Council of North America (TCNA) for its testing laboratories, which has Joe at the epicenter of the industry for all new initiatives. Please contact Joe Lundgren for a free consultation proposal! +1.214.641.7773 JOSEPHLUNDGRENCONSULTING.COM JLC_1.2_Horiz_Ad_1710.indd 1 9/15/17 9:24 AM 92 TileLetter | February 2019